Today, one of the most important and favorite products in the world is related to the confectionery industry, which is mass-produced and has many consumers around the world. , So that different types of cakes and sweets are offered in the global market that suit the tastes of different buyers. According to statistics from 2008 to 2013, sweets, with 80% of production volume, had the fastest growth rate among the world’s baked goods.
Most of the areas affected by these products have been Asian and Latin American countries. Asian countries are one of the most important markets in the confectionery and cake industry in the world due to their large population, while they are also important producers in this industry; In 2013, 60% of the world’s cooked products were produced in Asia. Meanwhile, China is one of the most important players in the industry in the global economy and has the highest sales; In the same year, 43% of the global growth of cooked products was related to this country.
Observing global health in presenting the products of this industry
In recent years, the international community’s concerns about obesity and health issues have led to changes in the confectionery industry, and global producers are seeking to offer less harmful products that are as healthy as possible, such as whole grains. These are strategies that are aimed at maintaining personal health, while on the products offered, they also put a label that mentions the type of ingredients and also their amount so that consumers can prepare it with more awareness.
Meanwhile, many manufacturers in this industry offer products that are even lower in calories and are produced in line with diets and personal health, and therefore the international community is more inclined towards these products, and according to analysts, the global market Cakes and pastries will move forward by 2020 with an annual growth rate of 3.76%.
Cake and pastry products market in Iran
According to Euromonitor, the highest consumption of baked goods in Iran is related to the bread industry, which is one of the most important food items in the diet of the people of this country and accounts for about 99% of sales in retail stores. On the other hand, cakes and sweets are among the products that have grown significantly and reputable companies are working in this field. Novin Shirini, Nam Nik, Anata Industrial Group, etc. are among the main producers of cakes and sweets in Iran.
Also, the packaging industry has played an important role in the products of these industries, and in the meantime, Nooshin Lahijan Company is known as one of the most important leaders in this industry. In 2015, the company’s share of the Iranian market was between 14 and 16 percent. The company now has an efficient workforce to expand its products and produce a variety of products such as wafers, cakes, cookies, sweets, etc. and to countries such as Canada, Sweden, the Netherlands, Australia, Iraq, Afghanistan and … also exports.
One of the most interesting things that people are attracted to are sweets, which fortunately have a lot of fans in Iran. Of course, sweets, like everything else, are evolving, and their models and variety are in shape and taste. The products that are made force every human being to experience them at least once, but this is not possible with the use of old tools and equipment, because in order to produce and cook a new food and confectionery, a confectioner has to use tools and equipment. Modern and new needs. These machines can help a manufacturer as much as possible, and this help gives speed and quality to the manufacturer’s baking and confectionery, because these machines have new and automatic features that are much more profitable and attractive. The customer helps because with these devices, you can welcome your customers with the highest speed and number, and of course with the best and most delicious sweets.